MM Packaging joins 4evergreen alliance
4evergreen, a unique industry alliance, fosters the contribution of fibre-based packaging to a circular economy through collaboration along the value chain.
The aim of the newly formed alliance is to promote the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.
4evergreen connects paper and board producers, packaging converters, brand-owners and retailers, technology and material suppliers as well as the collecting, sorting and recycling industries. Other members than Mayr-Melnhof Group are Mars, Nestlé, Danone and Tetrapak.
Current conditions, consumer concerns and the Single Use Plastics Directive, which became effective on 2 July 2019, have spurred companies to accelerate the development of alternative packaging. Materials like fibre-based packaging and new designs should help consumers to make more climate-friendly choices. Due to its favorable footprint with the lowest CO2 values as well as its characteristics of being renewable, recyclable and biodegradable, fibre-based packaging can be a game-changer in boosting the circular economy.