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New wrapping for the finest chocolates


The new "Schwarze Herren" brand of chocolate pralines from Stollwerck are right at home in an exquisite box from MM C. P. Schmidt.

The history of chocolate in Germany is inextricably linked with the name Stollwerck: when the chocolate boom reached its peak in Europe at the end of the 19th century, the traditional German company Stollwerck was already the market leader in the production of the finest chocolate variations. Among them was dark chocolate, which was particularly popular with distinguished gentlemen at the time. Stollwerck picked up on this zeitgeist and the "Schwarze Herren Schokolade" brand was born. "We feel that this name isn't a good fit any more. Instead, the name stands for Stollwerck's oldest and best-known brand and is associated with high-quality, fine dark chocolate," explains Juliane Huhndt, Brand Manager at Stollwerck in Norderstedt.

Fresh wind
With the new "Feine Tropfen" chocolate pralines, the company now wants to improve on the traditional brand, which is more than 100 years old, and create new moments of enjoyment and variety. We want to use the packaging design to convey this as well, which was created internally and effectively implemented by MM C.P. Schmidt in Kaiserslautern. "The goal was to tell a story through the packaging, which is why we put a lot of work into the surface design and feel," Juliane Huhndt summarizes the design intentions.

Refined indulgence
If you hold the high-quality box up to the light, the interplay of the different forms of finishing becomes particularly visible: "matt and offset gloss varnish as well as the relief embossing make certain motifs such as the map, glasses and the praline stand out," explains Hans-Wilhelm Baumann, Research Development Team Manager.

Everything from a single source
In Kaiserslautern, everything is produced from a single source using innovative technology: "we create the four-sided hollow wall of the box straight away and glue it," says Stephan Thelen, Key Account Manager at MM C. P. Schmidt. This means that the boxes at Stollwerck only have to be filled with the delicious chocolates and then sealed.

In the meantime, 300,000 to 400,000 boxes are delivered to Stollwerck every year.