ADVANTAGES OF COMBINING TECHNOLOGIES:
- Optimisation of resources in short runs and high productivity in large batches.
- Use of different technologies to deal with the demands of different markets.
- Production flexibility, improves to meet different requirements.
BENEFITS OF DIGITAL PRINTING
- Security: Serialisation, Track and Trace via variable printing.
- Supply Chain: Better control of your inventory stocking only what you need.
- Agility: Just in time Printing. Ability to print the needed amount of units.
- Efficiency: Shorter machine preparations ideal for frequent batches.
- Colour Stability: “One shot technology” grants a perfect registration.
- Point of Sales Differentiation: By store, chain, region or distribution channel.
- Promotional Actions: Production of limited editions that provides buyer exclusivity.
- Creativity: Printed Mock-ups for market tests.
- Unit level differentiation: Customisation providing extra value to the product.
- Packaging Simplification: Specific packaging for each country or language.