Packaging as cool as ice: MMP Austria packs frozen protein snacks
Austrian start-up Frozen Power produces sustainable and healthy ice cream snacks as semi-frozen bars that are the only ones of their kind in the world. Mayr-Melnhof Packaging Austria supplies the right multi-pack packaging for this innovation.
Made in Austria – packaged by MMP Austria
Frozen Power combines enjoyment with a sustainable and healthy lifestyle and consists of a layer of ice cream on a gluten-free biscuit base covered in the finest chocolate. The products are available in “Crispy Hazel”, “Dark Passion” and “Creamy Coco” varieties, and the local start-up uses only fresh, high-quality and certified ingredients. Instead of palm oil and sugar, high-quality protein and the smallest amount of fat are used. This made Mayr-Melnhof Packaging the ideal partner for the two founders, Kenan and Constantin, who demonstrated their innovative spirit in the start-up show "2 Minuten, 2 Mio." This is because Frozen Power conveys sustainability in its purest form through its successful combination of healthy, regional ingredients and recyclable packaging.
Using a barrier carton by MM Board & Paper especially for frozen foods, MMP has created a tailor-made multi-pack packaging, which is 100% recyclable, optimally positioning the frozen bars on the freezer shelf. The three product lines are reflected in a subtle but unmistakable packaging design.
“Thanks to Kenan’s career as a former professional athlete and my many years of experience as a project manager in the wafer and biscuit plant industry, we have succeeded in creating frozen protein bars that taste good on the one hand and make do entirely without any added sugar. For us, a healthy lifestyle, quality and food from the region come first. The issue of sustainability was also essential when it came to choosing the right packaging. MM Packaging is the perfect partner for us to combine our values of health, environmental awareness and lifestyle and to communicate these through our POS packaging. We would like to take this opportunity to thank Nikolaus Henn (MMP Austria / Sales) in particular for his professional support, from the idea to implementation," says Constantin Haas, Managing Director of Frozen Power.